Facebook is paying attention to posts from family and friends by changing the News Feed, rather than those from pages and brands. The leading social network is also trying to initiate more fruitful and meaningful social interactions. This will be promoted above more passive activities such as just scrolling down the posts and watching videos.
In 2017, on the one hand, its user base continued to grow, but on the other hand, it faced criticism over the way it’s changing society. This prompted founder and CEO Mark Zuckerberg promising to settle Facebook in 2018. Those endeavors are beginning to shoulder organic product.
Mark Zuckerberg Tries to change
Zuckerberg has explained in a post how the site is “making a major change to how we build Facebook.” He continued, “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
It will take months to come to successful these changes, but eventually “you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard.” The idea being to “encourage meaningful interactions between people.”
CEO expects this to mean that “the time people spend on Facebook and some measures of engagement will go down.” However, conversely, “the time you do spend on Facebook will be more valuable,” making it “good for our community and our business over the long term.”
Two Big Takeaways From This
There are a couple of takeaways from this. First, this is Facebook responding to recent criticisms that it, and social media in general, is harming society. By concentrating on family, friends, and social associations, it’s moving far from the aloof-looking over that is possibly destructive.
Besides, this is Facebook returning to its central mission. Which is to enable individuals to associate with genuine individuals. As it developed Facebook invited brands, sites, and video designers into the overlay. In any case, what Facebook clients really need is to perceive what their family and friends are doing.
Biggest Losers are Brands and Media
This may be good news for users. Users should start seeing more posts they actually want to see from here on in. It’s also good news for Facebook itself. Brand/Media pages more likely to have to buy advertising to get their brand in front of people. Making brands the big losers here.